CNN losing their base

Founded in 1980 by Ted Turner, encompassing international networks and wholesale news reports, mobile device services, a Web site, a wire service to print publications, and radio, CNN has built its business around the notion that it is delivering nonpartisan, straight news reporting.

If you were to take out the nonpartisan part, that statement would be accurate. It might have also have saved them from the dismal ratings and the accompanying future waiting for it.

MSNBC’s move to the left and Fox’s ownership of the right theoretically would give CNN a wide middle to conquer. As if to make my point about the moderate middle, or the independents who waffle between the parties, not sure where their convictions lie, that middle might be more inclined to watch Tom DeLay on “Dancing With the Stars” than on “Larry King Live.” Inreality, CNN’s audience is far from being nonpartisan.

Conservatives began to identify CNN with President Bill Clinton, in part because a president is a natural time-killer for a network on 24 hours a day, he said. They believe conservative voices are weak and outnumbered on CNN.

Liberals are suspicious about CNN because of Lou Dobbs and his anti-immigration efforts, said Karl Frisch of Media Matters. CNN points out that Dobbs’ show has become less opinionated this year. In the meantime, the Fox News Channel and the Obama administration have squabbled publicly.

The Trouble With Main Stream Media

The trouble with the MSM today is similar to what ails the Democrat Party; they don’t know what concerns Americans today. If they do, they’re ignoring it to address their own agenda.

Take the latest scandal, “Climate Gate”. Everyone knows what this is about, but only if you’ve been watching Fox News.

The chairman of the Intergovernmental Panel on Climate Change (IPCC), Dr. Rajendra K. Pachauri, has issued a major response to the Climategate scandal. As a result a rift has developed between the IPCC and a delegate to that organization. Sound like news? You bet, but throw out a guess as to how many MSM reporters were there.

One.

Andrew Revkin, the New York Times environmental reporter covered the story here.

With the lack ability to to determine news worthy items such as ACORN and Van Jones, deciding to not cover the global warming meltdown demonstrates the disconnect between MSM and Americans who seek information affecting their daily lives.

CNN’s Future

Reorganization within 6 months. Format change. Realignment to appeal to broader base. Anchors who throw out offending terms like “Tea Bagger” are out. Larry King is allowed to stay.

Maybe Lou Dobbs saw the writing on the wall.