From the Right

Observing my upside down America

Fox News slaughters CNN and MSNBC in ratings

with 4 comments


The second quarter 2009 cable ratings show Fox News prime-time ratings jumping an unheard of 34%. The prime-time segment includes Fox’s “The O’Reilly Factor.”

During otherwise normal viewing hours, Fox News averages 1.2 million viewers on average, more than twice as many viewers as CNN which shows an average of 598,000 viewers. As for MSNBC – Obama’s favorite TV channel – Fox’s ratings more than tripled MSNBC’s pitiful average of 392,000 viewers.

Obama followers, no doubt rushing to adopt his viewing habits, helped NBC beat CNN for the first time ever by contributing to its weekday prime-time average audience of 946,000 viewers compared to CNN’s 939,000.

The prime-time slot between 8 p.m. and 11 p.m. is where MSNBC and Fox place their politically driven opinion shows. For MSNBC and it’s liberal followers the shows are “Countdown with Keith Olbermann” and “The Rachel Maddow Show”. For Fox and its conservative viewers it’s “The O’Reilly Factor” and “Hannity”. As for CNN, Anderson Cooper and Larry King tend to spend their energies on developing stories and interviews.

There has been an increase of anti-Obama sentiment in recent months and is reflected in several polls. The rise in the core viewership at Fox is being attributed to this population and the additional viewers helped Fox dominate both CNN and MSNBC. During the daily prime-time slot which includes weekends, Fox averaged 2.1 million total viewers, more than doubling the combined totals of CNN (862,000) and MSNBC (790,000).

Defending its ratings, CNN pointed out that this month was its most-watched June ever, no doubt helped along by the Iran protests and the death of Michael Jackson.

The message is clear. When America wants news and information along with thoughtful and emotionless opinion about their country, the world and the activities about and surrounding their president, they turn to Fox News. Otherwise, it appears they prefer CNN and MSNBC.

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Written by Ben

September 7, 2009 at 6:07 pm

Posted in Journalism, Politics

Tagged with ,

4 Responses

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  1. […] As a result: The second quarter 2009 cable ratings show Fox News prime-time ratings jumping an unheard of 34%. The prime-time segment includes Fox’s “The O’Reilly Factor.”During otherwise normal viewing hours, Fox News averages 1.2 million viewers on average, more than twice as many viewers as CNN which shows an average of 598,000 viewers. As for MSNBC – Obama’s favorite TV channel – Fox’s ratings more than tripled MSNBC’s pitiful average of 392,000 viewers. […]

  2. I have heard all these reports for a while now but have heard no nuance. I live in metropolitan Atlanta where CNN and Fox are available on the non-digital band from Comcast, but in order to see MSNBC one has to be subscribed to the more expensive digital cable service. The impact on comparative ratings is obvious, but as I have been pointing out to my students for the past two weeks, every report and reporter that I have encountered have discussed the comparison as though all other things were equal but – at least in Atlanta – they definitely are not, automatically creating a bias – and possibly a huge bias – against MSNBC. As a sociology instructor, it gives me an excellent opportunity to demonstrate the lack of systematic analysis in contemporary journalism; the full-blown thoughtlessness of most of what passes as news, and serves as admonition for being their own woman and their own man in terms of thinking.

    William H.L. Dorsey

    October 11, 2009 at 1:32 pm

  3. MSNBC is broadcast via satellite by Direct TV, Dish Network and Shaw Direct. Save for Comcast, it is also broadcast by most cable systems.

    MSNBC is available from Internet Protocol Television (IPTV) broadcaster TELUS TV (Canada).

    MSNBC is currently not available to IPTV Verizon FiOS and IPTV AT&T U-verse TV subscribers in portions of New York, northern New Jersey and Connecticut which overlap with Cablevision’s cable television territory. The reason for the lack of availability is, in part, due to an exclusive carriage agreement that MSNBC entered into with Cablevision, which prohibits competing wired providers from carrying the network.

    Time Warner Cable launched the HD feed on July 22 in the New York area. The feed was made available in late July in Ithaca, NY on Time Warner. It has also been reported that Bright House Networks will add the HD feed in July, with other unnamed providers to follow. Phil Griffin claims msnbc HD will have 11 million viewers by the end of August 2009.

    Indeed, I would like for you to take advantage of your awesome and “excellent opportunity to demonstrate the lack of systematic analysis in contemporary journalism; the full-blown thoughtlessness of most of what passes as news, and serves as admonition for being their own woman and their own man in terms of thinking”, but I also believe you have a huge obligation to do so responsibly.

    As a teacher who should remain unbiased or face accusations of indoctrinating, be certain you accurately present the facts without editorializing and let the student decide for themselves.

    Be sure that you present the state of journalism as it is today where readers cannot turn to time-honored outlets such as the New York Times to get accurate news and information. Be sure to illuminate to your students about the existence of plagiarists such as Jayson Blair, who resigned from the New York Times in May 2003 after he was caught plagiarizing and fabricating elements of his stories. Be sure to show the liberal bias of the NYT.

    You would be remiss to concentrate solely upon the NYT so you should also illuminate to your students about the liberal bias of the Boston Globe, The Washington Post, San Francisco Chronicle and Los Angeles Times. Do not forget to include CBS, cited as the most liberal of the news outlets

    In his 2002 study, “Press Bias and Politics: How the Media Frame Controversial Issues”, Jim A. Kuypers profiled 116 mainstream US papers (including The New York Times, the Washington Post, Los Angeles Times, and the San Francisco Chronicle). Kuypers found that the mainstream print press in America operate within a narrow range of liberal beliefs. Those who expressed points of view further to the left were generally ignored, whereas those who expressed moderate or conservative points of view were often actively denigrated or labeled as holding a minority point of view. In short, if a political leader, regardless of party, spoke within the press-supported range of acceptable discourse, he or she would receive positive press coverage (and having a liberal bias).

    Be sure to cite “The Media Elite” a 1986 book co-authored by political scientists Robert Lichter, Stanley Rothman, and Linda Lichter. They surveyed journalists at national media outlets such as the New York Times, Washington Post, and the broadcast networks. The survey found that most of these journalists were Democratic voters whose attitudes were well to the left of the general public on a variety of topics, including such hot-button social issues such as abortion, affirmative action, and gay rights. Then they compared journalists’ attitudes to their coverage of controversial issues such as the safety of nuclear power, school busing to promote racial integration, and the energy crisis of the 1970s.

    The authors concluded that journalists’ coverage of controversial issues reflected their own attitudes, and the predominance of political liberals in newsrooms therefore pushed news coverage in a liberal direction. They presented this tilt as a mostly unconscious process of like-minded individuals projecting their shared assumptions onto their interpretations of reality.

    Do not leave out the role of George Soros and his influence in shaping information to support liberal political candidates. You should illuminate his carefully constructed media machine which many analysts say that the Democrat’s win in January 2008 is due in large part to the organization which Soros has created and supports. It becomes very apparent why the media appears to have been “in the tank” for Obama during the campaign and still “in the tank” after his inauguration. On the other side of things, it’s not too much of a stretch to suggest Sorros has a few favors which he can now “call in”.

    To underscore the state of investigative reporting, point your students to the 2 self-appointed investigators of ACORN whose report shows staffers giving advice to the pair posing as a pimp and a prostitute. The video accompanying their report show the staffers helping them set up a prostitution business using underage girls and also show the staffers telling them how to fill out the paperwork so it looks legal – all while using our tax dollars to do so.

    As a teaching tool, you could use the ACORN report to show the liberal bias of the New York Times. Nearly a week after the first video was aired, The Times took note of the controversy under the headline, “Conservatives Draw Blood From Acorn, Favored Foe.” The article said that conservatives hoped to weaken the Obama administration by attacking its allies and appointees they viewed as leftist. The conservatives thought they had a “winning formula,” the article said, mobilizing people “to dig up dirt,” then trumpeting it on talk radio and television.

    You could show how the NYT report stressed the politics of the situation and eclipsed questions about an organization whose employees in city after city participated in conversations about illegal and immoral activities. You could then show that one report is investigative in nature, serving the public interests, uncovering the misuse of tax dollars while the NYT fails to even investigate at all and instead chooses to editorialize on their findings while presenting a decidedly liberal bias.

    It would be fairly accurate to state that the news media in this country is in effect the PR arm of the DNC.

    So when you present your position about the cable news ratings be sure to do so in an accurate and truthful manner to reflect the current state of America’s news media as it is today.

    When you have completed that awesome responsibility of fact-based teaching your students should walk away knowing that true investigative reporting in America is dead and there are islands of conservative bias surrounded by a sea of liberal bias.

    That would be accurate.

    Ben

    October 12, 2009 at 10:13 am

  4. Okay, your dames are delightful but mine are slutty. View Carin Schak http://tinyurl.com/yehx3z

    Soledad Halechko

    January 31, 2010 at 8:34 am


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